GTM field notes · Claudius Taylor
Turn the talk into
your next market test.
Start with one customer, one problem, and one measurable experiment. Use this worksheet to turn a go-to-market idea into a decision you can act on.
No sign-up required. Copy the prompts into your own document and fill them in with your team.
The one-page GTM decision worksheet
Six questions before your next launch.
01 / Customer
Who has the problem?
Name one specific customer segment, the person who feels the pain, and who makes the buying decision.
Prompt: We are starting with ___ because ___.
02 / Trigger
Why act now?
Describe the event or frustration that makes this problem urgent. Separate what customers have told you from what you assume.
Prompt: They seek a solution when ___.
03 / Offer
What changes for them?
Write the outcome in the customer’s words. Explain the alternative they use today and the reason to switch.
Prompt: We help ___ achieve ___ without ___.
04 / Reach
Where can you learn?
Choose one channel where you can reach this segment directly. Define the message and the next action you will ask for.
Prompt: We will reach ___ through ___ and ask them to ___.
05 / Evidence
What would change your mind?
Pick a signal linked to demand: qualified replies, product trials, paid pilots, or another concrete customer action. Set your threshold before testing.
Prompt: We will continue if ___; revise if ___.
06 / Experiment
What happens this week?
Set an owner, deadline, small budget, and review date. Test the riskiest assumption before committing to a larger build.
Prompt: By ___, ___ will test ___ with ___ customers.
Bring the uncertainty into focus.
A useful plan makes its assumptions visible. Keep a short evidence log: what you expected, what customers actually did, and what you will change next.
- Choose a narrow starting segment before trying to serve everyone.
- Distinguish an encouraging conversation from willingness to pay.
- Measure the customer action that matters for this stage.
- Change one major variable at a time so you can interpret the result.
Work directly with Claudius
Have a decision you want to pressure-test?
Book a focused, 60-minute Founder Decision Session for $300. Bring your worksheet and one product, positioning, or go-to-market question.
Planning an event for founders or operators? Explore speaking and workshops.